Selling Jewelry on Ebay?

EBay Inc. has significantly boosted its advertising revenue since last year, but some sellers worry that the company's efforts in this area are driving potential buyers away from the online marketplace.

Last year, eBay signed deals to run ads from the Google Inc. and Yahoo Inc. networks in order to better capitalize on the massive traffic it draws to its Web sites, primarily its core eBay.com marketplace. The strategy seems to be working: In 2007's second quarter, ended June 30, eBay's advertising revenue almost doubled compared with the same period in 2006.

The very influential Professional eBay Sellers Alliance (PESA), a group of large eBay sellers,

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